Whether it's a new brand, product, feature, message, or promotion, the way you enter the market matters and has a ripple effect on future success. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by organization and category.
Doors open at 8:30 a.m. Program begins at 9:00 a.m. Breakfast will be served.
Please RSVP by Monday, September 23. (Please note: You must RSVP to in order to attend.)